Oddies Boosts Conversion Rate by over 40% in 90 days.

Conversion Rate

+40%

Book a strategy call

grocery subscription

+40%

Conversion Rate

63%

Test Win Rate

"Kudos to the Cluster team, they work at a fast pace and help us produce quality page variations that increase conversion rate."

Rahul

Founder @ Oddies

Introduction

Solution Used: Ongoing CRO and A/B testing

Many people say that CRO doesn't work for small brands... but that didn't stop Oddies from trying Cluster. An Australia offshoot of the established Canadian grocery subscription service OddBunch, Oddies had just launched and improve performnce on their site fast. They worked with Cluster to ship tests across the whole customer journey, for a cumulative 40% increase in conversion rate site wide.

The Solution

After Oddies launched a fresh site, Cluster's analysis agent identified the highest impact for conversion rate increase. Over the following 90 days, Cluster and Oddies' team collaborated on prioritizing the tests, with variant content and excution happening on the Cluster platform.

Spotlight High Impact tests for Oddies

Cart Test

The cart is a crucial touchpoint, yet Oddies had a standard cart drawer that didn't reinforce trust. Cluster's agent developed a design that included several improvements:

Added an upsell to a higher tier subscription plan
Added a review in the cart that highlights savings (a core value proposition for Oddies)
Increased trust with better CTA copy
Added payment icons

Result:

+13.85% Conversion Rate
+15.75% Revenue per Visitor

Comparison Chart

Comparison charts are a great tool to remove hesitation at the exact moment people are deciding.

It allows you to frame comparison to alternatives to your product in a way that’s advantageous for your brand. If you don’t include a comparison chart, prospective customers will still think about how you stack up with alternatives, but it may make them more hesitant than reassured.

Cluster generated a comparison chart based on data shared by the Oddies team which highlights how much each box sold saves customers vs big supermarkets.

Result:

+23.27% Conversion Rate
+20.97% Revenue per Visitor

PDP Revamp

With Cluster, Oddies was able to refine the PDP through multiple changes:

Added trust icons below the add to cart button
Improved styling and trust signals in the reviews section

Result:

+28.53% Conversion Rate
+21.83% Revenue per Visitor

Cart Test

The cart is a crucial touchpoint, yet Oddies had a standard cart drawer that didn't reinforce trust. Cluster's agent developed a design that included several improvements:

Added an upsell to a higher tier subscription plan
Added a review in the cart that highlights savings (a core value proposition for Oddies)
Increased trust with better CTA copy
Added payment icons

Result:

+13.85% Conversion Rate
+15.75% Revenue per Visitor

Comparison Chart

Comparison charts are a great tool to remove hesitation at the exact moment people are deciding.

Cluster generated a comparison chart based on data shared by the Oddies team which highlights how much each box sold saves customers vs big supermarkets.

Result:

+23.27% Conversion Rate
+20.97% Revenue per Visitor

PDP Revamp

With Cluster, Oddies was able to refine the PDP through multiple changes:

Added trust icons below the add to cart button
Improved styling and trust signals in the reviews section

Result:

+28.53% Conversion Rate
+21.83% Revenue per Visitor

Cart Test

The cart is a crucial touchpoint, yet Oddies had a standard cart drawer that didn't reinforce trust. Cluster's agent developed a design that included several improvements:

Added an upsell to a higher tier subscription plan
Added a review in the cart that highlights savings (a core value proposition for Oddies)
Increased trust with better CTA copy
Added payment icons

Result:

+13.85% Conversion Rate
+15.75% Revenue per Visitor

Comparison Chart

Comparison charts are a great tool to remove hesitation at the exact moment people are deciding.

Cluster generated a comparison chart based on data shared by the Oddies team which highlights how much each box sold saves customers vs big supermarkets.

Result:

+23.27% Conversion Rate
+20.97% Revenue per Visitor

PDP Revamp

With Cluster, Oddies was able to refine the PDP through multiple changes:

Added trust icons below the add to cart button
Improved styling and trust signals in the reviews section

Result:

+28.53% Conversion Rate
+21.83% Revenue per Visitor

Takeaways

Big swings lead to results when traffic is limited.
Fast iteration matters more than large design overhauls.
Continuous testing after launch extends the growth curve.

More case studies

See all client results

Fashion

How Fast Growing Fashion Brand Venderbys accelerated Growth with Targeted Tests

How the fast growing fashion brand Venderbys leveraged Cluster to improve product discoverability and increase trust in their site, to systematically compound revenue per visitor.

Revenue per Visitor Lift

13.57%

Fashion

How Fast Growing Fashion Brand Venderbys accelerated Growth with Targeted Tests

How the fast growing fashion brand Venderbys leveraged Cluster to improve product discoverability and increase trust in their site, to systematically compound revenue per visitor.

Revenue per Visitor Lift

13.57%

Pets

How Cluster Drove a 10% Lift in Monthly Revenue for Non-stop Dogwear

Cluster applied continuous CRO across PDPs and the homepage for Non-stop Dogwear, compounding rapid tests into a 10% sitewide lift in additional monthly revenue.

ROI

12.5x

Pets

How Cluster Drove a 10% Lift in Monthly Revenue for Non-stop Dogwear

Cluster applied continuous CRO across PDPs and the homepage for Non-stop Dogwear, compounding rapid tests into a 10% sitewide lift in additional monthly revenue.

ROI

12.5x

consumer electronics

Lifestyle Imagery Lifts Revenue per Visitor 6.5%

Cluster swapped feature-focused photos for lifestyle shots on Nuvint's product page. The winning variant proved that emotionally resonant visuals outperform spec-heavy imagery.

Conversion rate

+4.5%

Revenue per visitor

+6.5%

consumer electronics

Lifestyle Imagery Lifts Revenue per Visitor 6.5%

Cluster swapped feature-focused photos for lifestyle shots on Nuvint's product page. The winning variant proved that emotionally resonant visuals outperform spec-heavy imagery.

Conversion rate

+4.5%

Revenue per visitor

+6.5%

Fashion

How Fast Growing Fashion Brand Venderbys accelerated Growth with Targeted Tests

How the fast growing fashion brand Venderbys leveraged Cluster to improve product discoverability and increase trust in their site, to systematically compound revenue per visitor.

Revenue per Visitor Lift

13.57%

Pets

How Cluster Drove a 10% Lift in Monthly Revenue for Non-stop Dogwear

Cluster applied continuous CRO across PDPs and the homepage for Non-stop Dogwear, compounding rapid tests into a 10% sitewide lift in additional monthly revenue.

ROI

12.5x


Before	After


Before	After


Before	After


Before	After

Oddies Boosts Conversion Rate by over 40% in 90 days.

+40%

63%

"Kudos to the Cluster team, they work at a fast pace and help us produce quality page variations that increase conversion rate."

Introduction

The Solution

Spotlight High Impact tests for Oddies

Cart Test

Comparison Chart

PDP Revamp

Cart Test

Comparison Chart

PDP Revamp

Cart Test

Comparison Chart

PDP Revamp

Takeaways

More case studies

How Fast Growing Fashion Brand Venderbys accelerated Growth with Targeted Tests

How Fast Growing Fashion Brand Venderbys accelerated Growth with Targeted Tests

How Cluster Drove a 10% Lift in Monthly Revenue for Non-stop Dogwear

How Cluster Drove a 10% Lift in Monthly Revenue for Non-stop Dogwear

Lifestyle Imagery Lifts Revenue per Visitor 6.5%

Lifestyle Imagery Lifts Revenue per Visitor 6.5%

How Fast Growing Fashion Brand Venderbys accelerated Growth with Targeted Tests

How Cluster Drove a 10% Lift in Monthly Revenue for Non-stop Dogwear