Oddies Boosts Conversion Rate by over 40% in 90 days.
Conversion Rate Increase
40%
grocery subscription
40%
Conversion Rate Increase
63%
Test Win Rate
"Kudos to the Cluster team—they work at a fast pace and help us produce quality page variations that increase conversion rate."
Rahul
Founder @ Oddies
Introduction
Solution Used: Ongoing CRO and A/B testing
Many people say that CRO doesn't work for small brands... but that didn't stop Oddies from trying Cluster. An Australia offshoot of the established Canadian grocery subscription service OddBunch, Oddies had just launched and improve performnce on their site fast. They worked with Cluster to ship tests across the whole customer journey, for a cumulative 40% increase in conversion rate site wide.
Many people say that CRO doesn't work for small brands... but that didn't stop Oddies from trying Cluster. An Australia offshoot of the established Canadian grocery subscription service OddBunch, Oddies had just launched and improve performnce on their site fast. They worked with Cluster to ship tests across the whole customer journey, for a cumulative 40% increase in conversion rate site wide.
Many people say that CRO doesn't work for small brands... but that didn't stop Oddies from trying Cluster. An Australia offshoot of the established Canadian grocery subscription service OddBunch, Oddies had just launched and improve performnce on their site fast. They worked with Cluster to ship tests across the whole customer journey, for a cumulative 40% increase in conversion rate site wide.
The Solution
After Oddies launched a fresh shit, Cluster's analysis agent identified the highest impact for conversion rate increase. Over the following 90 days, Cluster and Oddies' team collaborated on prioritizing the tests, with variant content and excution happening on the Cluster platform.
After Oddies launched a fresh shit, Cluster's analysis agent identified the highest impact for conversion rate increase. Over the following 90 days, Cluster and Oddies' team collaborated on prioritizing the tests, with variant content and excution happening on the Cluster platform.
After Oddies launched a fresh shit, Cluster's analysis agent identified the highest impact for conversion rate increase. Over the following 90 days, Cluster and Oddies' team collaborated on prioritizing the tests, with variant content and excution happening on the Cluster platform.
Spotlight High Impact tests for Oddies
Cart Test
The cart is a crucial touchpoint, yet Oddies had a standard cart drawer that didn't reinforce trust. Cluster's agent developed a design that included several improvements:
Added an upsell to a higher tier subscription plan
Added a review in the cart that highlights savings (a core value proposition for Oddies)
Increased trust with better CTA copy
Added payment icons
 |  |
Before | After |
Result:
+13.85% Conversion Rate
+15.75% Revenue per Visitor
Comparison Chart
Comparison charts are a great tool to remove hesitation at the exact moment people are deciding.
It allows you to frame comparison to alternatives to your product in a way that’s advantageous for your brand. If you don’t include a comparison chart, prospective customers will still think about how you stack up with alternatives, but it may make them more hesitant than reassured.
Cluster generated a comparison chart based on data shared by the Oddies team which highlights how much each box sold saves customers vs big supermarkets.
Result:
+23.27% Conversion Rate
+20.97% Revenue per Visitor
PDP Revamp
With Cluster, Oddies was able to refine the PDP through multiple changes:
Added trust icons below the add to cart button
Improved styling and trust signals in the reviews section
 |  |
Before | After |
 |  |
Before | After |
Result:
+28.53% Conversion Rate
+21.83% Revenue per Visitor
Cart Test
The cart is a crucial touchpoint, yet Oddies had a standard cart drawer that didn't reinforce trust. Cluster's agent developed a design that included several improvements:
Added an upsell to a higher tier subscription plan
Added a review in the cart that highlights savings (a core value proposition for Oddies)
Increased trust with better CTA copy
Added payment icons
| |
Before | After |
Result:
+13.85% Conversion Rate
+15.75% Revenue per Visitor
Comparison Chart
Comparison charts are a great tool to remove hesitation at the exact moment people are deciding.
It allows you to frame comparison to alternatives to your product in a way that’s advantageous for your brand. If you don’t include a comparison chart, prospective customers will still think about how you stack up with alternatives, but it may make them more hesitant than reassured.
Cluster generated a comparison chart based on data shared by the Oddies team which highlights how much each box sold saves customers vs big supermarkets.
Result:
+23.27% Conversion Rate
+20.97% Revenue per Visitor
PDP Revamp
With Cluster, Oddies was able to refine the PDP through multiple changes:
Added trust icons below the add to cart button
Improved styling and trust signals in the reviews section
| |
Before | After |
| |
Before | After |
Result:
+28.53% Conversion Rate
+21.83% Revenue per Visitor
Cart Test
The cart is a crucial touchpoint, yet Oddies had a standard cart drawer that didn't reinforce trust. Cluster's agent developed a design that included several improvements:
Added an upsell to a higher tier subscription plan
Added a review in the cart that highlights savings (a core value proposition for Oddies)
Increased trust with better CTA copy
Added payment icons
| |
Before | After |
Result:
+13.85% Conversion Rate
+15.75% Revenue per Visitor
Comparison Chart
Comparison charts are a great tool to remove hesitation at the exact moment people are deciding.
It allows you to frame comparison to alternatives to your product in a way that’s advantageous for your brand. If you don’t include a comparison chart, prospective customers will still think about how you stack up with alternatives, but it may make them more hesitant than reassured.
Cluster generated a comparison chart based on data shared by the Oddies team which highlights how much each box sold saves customers vs big supermarkets.
Result:
+23.27% Conversion Rate
+20.97% Revenue per Visitor
PDP Revamp
With Cluster, Oddies was able to refine the PDP through multiple changes:
Added trust icons below the add to cart button
Improved styling and trust signals in the reviews section
| |
Before | After |
| |
Before | After |
Result:
+28.53% Conversion Rate
+21.83% Revenue per Visitor
Takeaways
Big swings lead to results when traffic is limited.
Fast iteration matters more than large design overhauls.
Continuous testing after launch extends the growth curve.
