Oddies Pre-Launch Lander More Than Doubles Email Capture with Cluster
Email Capture Conversion Rate
10.3%
grocery subscription
4.04%
Base Page
10.3%
Cluster Variant
"Kudos to the Cluster team—they work at a fast pace and help us produce quality page variations that increase conversion rate."
Rahul
Founder @ Oddies
Introduction
Solution Used: Cluster managed plan – ongoing CRO and A/B testing.
Oddies rescues “imperfect” fruit and veg that supermarkets reject and delivers them weekly to Aussie households at fair prices. They balance sustainability, affordability, and food equity—ensuring farmers get paid and produce doesn’t go to waste.
About
New Shopify storefront building anticipation for launch
Goal: grow a high-intent email list for day-one sales
Lean team moving fast to capture early demand
The Problem
Oddies needed to build a sizable email list before its debut.
The original landing page converted at only 4.04%, limiting their ability to generate excitement and forecast demand.
Oddies rescues “imperfect” fruit and veg that supermarkets reject and delivers them weekly to Aussie households at fair prices. They balance sustainability, affordability, and food equity—ensuring farmers get paid and produce doesn’t go to waste.
About
New Shopify storefront building anticipation for launch
Goal: grow a high-intent email list for day-one sales
Lean team moving fast to capture early demand
The Problem
Oddies needed to build a sizable email list before its debut.
The original landing page converted at only 4.04%, limiting their ability to generate excitement and forecast demand.
Oddies rescues “imperfect” fruit and veg that supermarkets reject and delivers them weekly to Aussie households at fair prices. They balance sustainability, affordability, and food equity—ensuring farmers get paid and produce doesn’t go to waste.
About
New Shopify storefront building anticipation for launch
Goal: grow a high-intent email list for day-one sales
Lean team moving fast to capture early demand
The Problem
Oddies needed to build a sizable email list before its debut.
The original landing page converted at only 4.04%, limiting their ability to generate excitement and forecast demand.
The Solution
Cluster designed and deployed a high-impact pre-launch landing page variant optimized for email capture. | |
 |  |
Control | Treatment |
Cluster designed and deployed a high-impact pre-launch landing page variant optimized for email capture. | |
| |
Control | Treatment |
Cluster designed and deployed a high-impact pre-launch landing page variant optimized for email capture. | |
| |
Control | Treatment |
Takeaways
Early experimentation can double or triple a pre-launch list.
Fast iteration matters more than large design overhauls.
Continuous testing after launch extends the growth curve.
