How Cluster Drove a 10% Lift in Monthly Revenue for nonstopdogwear.com
Pets
+10%
Conversion rate
$120,000
Added monthly revenue
"Cluster made it super simple to increase our conversion rate and our global profit without a lot of work from our side; I would recommend any ecommerce brand to use them for fast ROI"
Hugo Rettien
Head of Ecommerce
Introduction
Solution Used: Cluster managed plan – ongoing CRO and A/B testing.
Non-stop Dogwear, a premium performance brand for active dogs, partnered with Cluster to turn more traffic into loyal customers. The site already attracted engaged visitors, but the team suspected missed opportunities on their $8M / year Shopify store. Cluster launched a focused CRO program across various touchpoints, prioritizing speed to impact while building a test backlog for sustained gains.
Within 32 days, the program reached a 10% increase in sitewide conversions. Two representative tests—one on the PDP and one on the homepage—illustrate how strategic UX, trust positioning, and seasonal relevance compounded into meaningful revenue.
Solution Used: Cluster managed plan – ongoing CRO and A/B testing.
Non-stop Dogwear, a premium performance brand for active dogs, partnered with Cluster to turn more traffic into loyal customers. The site already attracted engaged visitors, but the team suspected missed opportunities on their $8M / year Shopify store. Cluster launched a focused CRO program across various touchpoints, prioritizing speed to impact while building a test backlog for sustained gains.
Within 32 days, the program reached a 10% increase in sitewide conversions. Two representative tests—one on the PDP and one on the homepage—illustrate how strategic UX, trust positioning, and seasonal relevance compounded into meaningful revenue.
Solution Used: Cluster managed plan – ongoing CRO and A/B testing.
Non-stop Dogwear, a premium performance brand for active dogs, partnered with Cluster to turn more traffic into loyal customers. The site already attracted engaged visitors, but the team suspected missed opportunities on their $8M / year Shopify store. Cluster launched a focused CRO program across various touchpoints, prioritizing speed to impact while building a test backlog for sustained gains.
Within 32 days, the program reached a 10% increase in sitewide conversions. Two representative tests—one on the PDP and one on the homepage—illustrate how strategic UX, trust positioning, and seasonal relevance compounded into meaningful revenue.
The Solution
Cluster ran an A/B test directly in Shopify Liquid to compare two image strategies:
The Challenges | Cluster's Solutions |
Fragmented Mobile ExperienceKey journeys felt "scroll-heavy" on mobile, burying value props and trust indicators. | Mobile-First PDP FrameworkRe-ordered the PDP for small screens: condensed image gallery, scannable benefits, and primary CTA persistency. |
Trust Signals Too Low on the PageHigh-intent shoppers had to hunt for social proof, guarantees, and certifications. | Added Key Trust ElementsAdded "why choose us" comparison charts, sizing/fit guidance, and shipping/returns trust badges. |
Static Homepage MerchandisingThe hero regularly featured evergreen products even when seasonal behavior shifted. | Seasonal Merchandising in HeroReplaced the evergreen hero product with a timely, seasonal best-seller, aligning creative and copy with current use cases. |
Unclear "Why Now?"Benefits and urgency weren't consistently reinforced early in the journey. | Benefit-Led MessagingClarified fit, durability, and sport-ready performance with concise, skimmable bullets to reduce friction and decision fatigue. |
The Challenges | Cluster's Solutions |
Fragmented Mobile ExperienceKey journeys felt "scroll-heavy" on mobile, burying value props and trust indicators. | Mobile-First PDP FrameworkRe-ordered the PDP for small screens: condensed image gallery, scannable benefits, and primary CTA persistency. |
Trust Signals Too Low on the PageHigh-intent shoppers had to hunt for social proof, guarantees, and certifications. | Added Key Trust ElementsAdded "why choose us" comparison charts, sizing/fit guidance, and shipping/returns trust badges. |
Static Homepage MerchandisingThe hero regularly featured evergreen products even when seasonal behavior shifted. | Seasonal Merchandising in HeroReplaced the evergreen hero product with a timely, seasonal best-seller, aligning creative and copy with current use cases. |
Unclear "Why Now?"Benefits and urgency weren't consistently reinforced early in the journey. | Benefit-Led MessagingClarified fit, durability, and sport-ready performance with concise, skimmable bullets to reduce friction and decision fatigue. |
The Challenges | Cluster's Solutions |
Fragmented Mobile ExperienceKey journeys felt "scroll-heavy" on mobile, burying value props and trust indicators. | Mobile-First PDP FrameworkRe-ordered the PDP for small screens: condensed image gallery, scannable benefits, and primary CTA persistency. |
Trust Signals Too Low on the PageHigh-intent shoppers had to hunt for social proof, guarantees, and certifications. | Added Key Trust ElementsAdded "why choose us" comparison charts, sizing/fit guidance, and shipping/returns trust badges. |
Static Homepage MerchandisingThe hero regularly featured evergreen products even when seasonal behavior shifted. | Seasonal Merchandising in HeroReplaced the evergreen hero product with a timely, seasonal best-seller, aligning creative and copy with current use cases. |
Unclear "Why Now?"Benefits and urgency weren't consistently reinforced early in the journey. | Benefit-Led MessagingClarified fit, durability, and sport-ready performance with concise, skimmable bullets to reduce friction and decision fatigue. |
Spotlight Tests (examples from the program)
PDP Trust
What Cluster changed: Added trust badges below add to cart button mobile
 |  |
Before | After |
Homepage Seasonal Hero
What Cluster changed: Swapped the hero from a staple product to a seasonal offering; aligned headline, imagery, and CTA to in-season demand.
Impact: Lifted conversions (for homepage visitors) by 60% and added ~$90,000/month
PDP Trust
What Cluster changed: Added trust badges below add to cart button mobile
| |
Before | After |
Homepage Seasonal Hero
What Cluster changed: Swapped the hero from a staple product to a seasonal offering; aligned headline, imagery, and CTA to in-season demand.
Impact: Lifted conversions (for homepage visitors) by 60% and added ~$90,000/month
PDP Trust
What Cluster changed: Added trust badges below add to cart button mobile
| |
Before | After |
Homepage Seasonal Hero
What Cluster changed: Swapped the hero from a staple product to a seasonal offering; aligned headline, imagery, and CTA to in-season demand.
Impact: Lifted conversions (for homepage visitors) by 60% and added ~$90,000/month
Why it worked
Momentum > Makeover
Rapid, hypothesis-driven tests beat big-bang redesigns—shipping wins weekly compounds faster.
Trust Where It Matters
Surfacing proof and policies before the scroll reduces hesitation and improves micro-conversion flow.
Merchandising with Weather
Seasonal "fit" in the hero meets demand head-on, increasing relevance and click-through to high-intent paths.
