Pets
12.5x
ROI
+10%
Monthly Revenue Lift
"Cluster made it super simple to increase our conversion rate and our global profit without a lot of work from our side; I would recommend any ecommerce brand to use them for fast ROI"
Hugo Rettien
Head of Ecommerce @ Non-stop dogwear
Introduction
Solution Used: Ongoing CRO and A/B testing.
Non-stop Dogwear, a premium performance brand for active dogs, partnered with Cluster to turn more traffic into loyal customers. The site already attracted engaged visitors, but the team suspected missed opportunities on their 8 figure per year Shopify store. Cluster launched a focused CRO program across various touch-points, prioritizing speed to impact while building a test backlog for sustained gains.
Within 32 days, the program reached a 10% increase in site-wide conversions. Three representative tests—one on the PDP and two on the homepage—illustrate how strategic UX, trust positioning, and seasonal relevance compounded into meaningful revenue.
The Solution
Spotlight Tests
Why it worked
Momentum > Makeover
Rapid, hypothesis-driven tests beat big-bang redesigns—shipping wins weekly compounds faster.
Trust Where It Matters
Surfacing proof and policies before the scroll reduces hesitation and improves micro-conversion flow.
Merchandising with Weather
Seasonal "fit" in the hero meets demand head-on, increasing relevance and click-through to high-intent paths.
